2013 세계 기업 평판 TOP 100 그래프




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The Global RepTrak™ 100:

The Global RepTrak™ is the largest study of corporate Reputation in the world. We talk with more
than 55,000 people across the 15 largest markets in the world: Australia, Brazil, Canada, China,
France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the U.K. and the U.S.
These consumers are rating the 100 most highly regarded companies in the world. Each respon
dent evaluates up to five companies which they are familiar with. They gauge the company on
overall Reputation and the specific performance on the seven dimensions of Reputation using
Reputation Institute’s RepTrak™ Pulse methodology.
To be included in the list, companies need to qualify on a number of criteria: each company must
have an above average Reputation (>64) in its home market; a strong multinational presence and
visible global footprint; high familiarity to consumers in the largest 15 markets; and be among
the largest companies in their home market.
So just making the list is an achievement. Each company on the list has some traits of a reputation
champion. The Global RepTrak™ 100 shows how strong the reputation is across the 15 largest
markets in the world.
Data was collected in February and March 2013 using online data collection.
In interpreting results, all RepTrak™ Pulse scores differing by more than +/-0.9 are significantly different
at a 95 percent confidence level.


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